Color is so much more than a finish—
it's a brand signal.
Colored by Kuchar
A collaborative service that helps furniture manufacturers develop distinctive, market-relevant color direction for product lines, collections and showroom environments
What We Deliver:
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Brand-Aligned color strategy and palette development
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Color direction for product lines, collections, and showroom environments
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Material, finish and upholstery recommendations
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Trend and market insight balance with long-term relevance
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Refinement of accents, details and finish opportunities
Strategic color direction for furniture manufacturers and product collections
Scandinavian Spaces
Kuchar helped reinvent the look of Scandinavian Spaces, from a bold and colorful brand to a sophisticated image inspired by the region itself.
DARRAN
Eye catching color combinations were used at DARRAN to encourage show-goers to come in and explore the collection.
Drawing on our diverse work across workplace, residential, hospitality and retail design, we identify opportunities that feel fresh and intentional while maintaining the longevity required for successful product development. The result is a strategic color direction that strengthens brand identity, supports specification, and helps products stand apart without sacrificing commercial appeal.
Discover
Understand your brand, audience, and product goals as well as manufacturing capabilities.
Explore
Push beyond expected colorways to uncover distinctive opportunities. Research global trends.
Refine
Edit and test palettes for cohesion, flexibility and longevity.
Apply
Translate the color strategy into products, collections and showroom experiences.
Our Approach
The result?
A palette that feels unmistakably yours: distinctive enough to create recognition, flexible enough to evolve, and intentional enough to support the products for years to come.
Common Questions
How often should we update our color offering?
To stay ahead of color trends and to be seen as a leader in this category, we recommend re-visiting the color offering every three years. This doesn't mean a full overhaul, but perhaps changing some offerings as they are no longer relevant.
What is the benefit of recoloring our offering?
Designers are often looking for the "next best" product to put on their projects. Products that will make their projects look better. Existing products can be given new life with a new palette offering- allowing designers to rediscover what's always been available.
Where do you get your inspiration?
Kuchar's team travels the world, attending design fairs throughout the year. We see trends as they start to emerge by observation in both interiors, product and fashion.