CF Stinson
This new showroom on the Mart's third floor brought the brands of CF Stinson together in one room. The goal set forth by the client was to create a space that was easy to update year after year. The Kuchar design team created a showroom that had a neutral architectural palette and gave space for colorful material space thorughout. A new hospitality zone and meeting zone are at the center of the space, while product display flanks the sides. The showroom will evolve in future years and will do so seamlessly!
Three Brands, One Room, Built to Evolve
CF Stinson is a commercial textile manufacturer with more than seventy years in the industry, serving healthcare, workplace, hospitality, and education. Following its acquisitions of Anzea in 2020 and Arc-Com in 2025, the company asked Kuchar to bring all three of its brands — Stinson, Anzea, and Arc-Com — together for the first time. The result is a 2,300-square-foot showroom in Suite 355 on the third floor of The Mart in Chicago. An oversized custom wallcovering and a textile-clad ladder installation greet visitors, while five color-blocked vignettes and a central communal worktable invite discovery and collaboration. Three of the vignettes preview new collections, each expressing its brand's own point of view. As Kuchar designer Emily Osborne put it, the goal was an intentional space where the brands could live alongside each other for years to come.
For a materials brand, a showroom is a working tool as much as a display — a place where designers come to specify, compare, and imagine. That is where a considered showroom design-build in Chicago proves its worth, giving a manufacturer's collections a clear architectural framework while leaving room for the textiles to lead. The strongest spaces balance brand identity with a unified experience, so a company representing multiple lines can present each one distinctly without fragmenting the room. Inside The Mart, where designers move quickly between neighboring showrooms, a clean backdrop and well-defined vignettes make a portfolio easy to explore and easier to specify. A showroom designed with intent turns a product library into a destination the design community returns to.
A Chicago Design Partner for Showrooms That Grow With You
Designing showrooms built to evolve is our craft, and our team brings over 90 years of combined industry experience to every project. Kuchar pairs architectural rigor with each brand's identity, creating commercial spaces flexible enough to change season after season.