For 9to5’s new showroom, our goal was to create a clean, white, “blank slate” gallery that could be easily added to and modified over the years, bringing in a colorblocked motif through removable elements.
Curved platforms and organic rug shapes create a modern, energetic and inviting space that really highlights the range of award-winning product the brand produces. The flow of color through the space – a nod to the brand’s name – was inspired by daylight from morning to night, moving from warm tones to cool and back to warm just as the sun rises and sets.
We also used this motif to highlight 9to5’s broad range of product suiting a variety of applications throughout the day, from task and conference chairs to hospitality and lounge settings. Tinted glass films and freestanding dividers provide a grounding sense of space for seating vignettes without comprising sight lines through the showroom.
We created a dynamic experience for the user by incorporating smaller vignettes and raised platforms to break up the planes of space. Lounge vignettes are in the main windows and sprinkled throughout the showroom to highlight new product. Task chairs are shown throughout, reinforcing the brand’s core offerings. Groupings are reinforced through coordinated upholstery and rug tones, creating monochromatic scenes that flow from warm to cool and back to warm.
The hospitality area provides a playful, yet sophisticated backdrop for meetings and showroom tours. The upper cabinets are round to subtly reference a clock as a nod to the brand's name. Unexpected details - like the curves in the Luke Lamp pendants and the sides of the bar, as well as orange grout in the brand's color - make the space distinct and memorable.
Because the conference room is fully visible, we wanted to create a neutral space that still spoke to the design elements in the showroom. Playful mirrored pendants and a pill-shaped table bring in elements of the hospitality bar, while a micro-stripe wallcovering pairs the brand's orange with a lighter neutral, inviting the user to look more closely.
We are so happy with how this showroom turned out, especially considering the tight 3 month timeline from concept to Neocon 2021! We love that we were able to provide a bright, welcoming, and forward-thinking space for the 9to5 team to showcase their award-winning products and new hospitality lines.
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