9to5 Showroom
For 9to5’s new showroom, our goal was to create a clean, white, “blank slate” gallery that could be easily added to and modified over the years, bringing in a colorblocked motif through removable elements. Curved platforms and organic rug shapes create a modern, energetic and inviting space that really highlights the range of award-winning product the brand produces. The flow of color through the space – a nod to the brand’s name – was inspired by daylight from morning to night, moving from warm tones to cool and back to warm just as the sun rises and sets. We also used this motif to highlight 9to5’s broad range of product suiting a variety of applications throughout the day, from task and conference chairs to hospitality and lounge settings. Tinted glass films and freestanding dividers provide a grounding sense of space for seating vignettes without comprising sight lines through the showroom.
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A Showroom Built to Change With the Day
9to5 Seating came to Kuchar with a showroom that needed to work as hard as its products. A seating manufacturer founded in 2004 and known for a portfolio spanning task, lounge, and conference collections, 9to5 wanted a gallery inside The Mart in Chicago that could be reconfigured season after season. Kuchar answered with a clean, white blank slate — an architecture of curved platforms, organic rugs, and freestanding dividers made to be added to and reworked over time. A flow of color moves through the space as a quiet nod to the brand's name, shifting from warm to cool and back again the way light travels across a single day. The company's signature orange surfaces in grout lines and micro-striped wallcovering, grounding the palette without overwhelming the seating on display.
Showroom design in Chicago carries a particular demand: the space has to present the product without competing with it. A well-considered showroom interior gives each collection room to be seen, understood, and tested, while the architecture itself signals the caliber of the brand behind it. Inside The Mart, where showrooms sit shoulder to shoulder during NeoCon, that restraint becomes an advantage — neutral backdrops, considered lighting, and flexible vignettes that evolve as a portfolio grows. Working with an interior designer for showrooms who understands both sightlines and commercial branding turns a manufacturer's floor into an experience rather than an inventory. The result is a room that reads as an extension of the brand and keeps buyers moving through it with intent.
A Chicago Showroom Partner You Can Build With
Designing showrooms that perform is our craft, and our team brings over 90 years of combined industry experience to every project. Kuchar blends architectural rigor with each brand's identity, creating commercial spaces that feel as considered and confident as the products within them.